A Strategic Marketing Plan: Zalando
Section 1: Analysis 1.1 Context Zalando is Europe’s leading online fashion platform, selling all fashion products in all assortments from over 3000+ international and local brands as well as its own private brand products. It is currently operating in 17 european countries. It was established in 2008 in Berlin as a pioneering e-commerce shoe selling platform. Zalando’s key markets are european countries. Zalando’s vision and strategy for the coming years is to grow....